WHY IS MARKETING IMPORTANT?
With the harsh economic conditions, businesses are finding it harder and harder to grow. Many business owners are asking themselves, “How do I ‘recession-proof” my business?” The answer is: Make marketing your first priority! Is customer service important? Absolutely! Are keeping your finances important? Absolutely! Is developing your employee important? Absolutely! All those processes are very important, but during harsh economic hardships NONE are more important than your marketing efforts. Marketing is what drives your business. During harsh economic hardships, it will mean the difference between going out of business or weathering the storm and being a super success. As a matter of fact, lack of proper marketing structures is the main reason why businesses fail.
HOW TECHNOLOGY IS RADICALLY CHANGING MARKETING?
We are living in the era of tremendous technological advancements; every part of our daily life is related to technology in one or other way. Some of the changes brought by technology are minor and some are major. Major changes cannot be ignored. However, many business owners, particularly those in developing countries, don’t recognize just how much and how often technology is changing. For that reason, they have a very difficult time keeping up, which could be their biggest business mistake. Technology has the potential to take your business to greater heights.
Your businesses have the opportunity to take advantage of technology and level the playing field with larger organizations, a chance that should not be taken lightly for those looking to grow their businesses. Marketing Force is an intervention that will help your business apply cutting edge technology in the marketing function. If your business does not embrace technology in the marketing function it will be impossible to stay ahead of your competition. With Marketing Force you do not have to worry about tracking the latest technologies affecting marketing in your industry, we will do that for you. We want you to focus on your business whilst we support you with cutting edge technologies to help you grow your sales and revenues. The implementation of Marketing Force is organized into three core elements, Marketing Tools, Marketing Skills and Marketing Programs.










